What is Online Marketing?

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.
Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

Online marketing builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think. Google AdWords is one of the most useful methods of bringing traffic to one's site
The way it works is simple:
- People use keywords (or search terms) to search for specific products and services
- If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
- When people click on your ad, they’ll go to your website to learn more or buy.


How Ads Work on Facebook?
A business creates an ad. They choose the type of audience they'd like to reach. If you're in that audience, Facebook shows you the ad. 


With Facebook Adverts, you can create targeted adverts to reach different audiences and meet your business goals. it's allows businesses to increase their brand awareness while having creative flexibility.

More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. 1 When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.

With Facebook Adverts, you choose the type of people you want to reach and Facebook deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results.

From a Facebook Advert, people can get directions to your shop, download your app, view your videos, add an item to a shopping basket or take another action on your website.

Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries .

Here are some reasons why email marketing is seen by many as vital marketing tool:
- Cost effective
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

- Exactly targeted
With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.

-Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand.

- Easily Shareable
There aren’t many forms of marketing as easy to share as email marketing. With the simple click, subscribers can share your deals, offers and news with their friends.

- Measurable
Email marketing draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates.

When people search for you, does your phone number show up? Is the right address and website listed? Control how you appear on Google Search and Google Maps — for free. Really?


- Your business appears front and center.
Google My Business gets you in front of your customers. You’ll stand out, whether people are looking for you on Google Search or Maps.

- People find you easily.
You can set your company’s hours, contact info, and more. Customers find the right info, right at their fingertips — and can get in touch with just a click.

- Pictures show what’s unique.
Share what’s best about your business. Or, take people on a virtual tour and open your doors to customers before they arrive.

- Happy customers do the talking for you.
Google My Business helps you build a platform loyal fans. Your clients can express their approval with ratings and reviews, use the +1 button to confirm your content and reshare your Google+ posts across the web.

We will research your business to provide effective advertising strategy through: Google Adwords, Facebook Ads, Email Marketing, Google my business.

If you have any questions, please CONTACT US  for counseling clearly!